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The art of Search Engine Optimization

Getting your business to the top of Google is the most cost effective way to generate business to your website. Search Engine Optimisation (SEO) is essentially the process of understanding how Search Engines calculate their search results and applying that understanding to enable your site to appear as high in their results as possible.

Search Engine Optimisation (SEO) should be an essential aspect of any company who seeks to maximise a return on investment for their online marketing activities. Over 90% of online traffic is from natural organic listings as opposed to Pay per Click traffic.

If your company is not maximising its potential in this area then you are missing out on the vast majority of clicks from search engines, Search Engine Optimisation (SEO) should be the foundation of all online marketing campaigns

What is Search Engine Optimization?

Search Engine Optimisation (SEO) is the process of making your business more visible online by driving your website to the first page of all the major search engines. This is done firstly by discovering the phrases people use to search for your products or services. The next step is to optimise your site for these phrases and improve your rankings so more people visit your site. The optimisation process will involve changes to your site and a continual process of off-site work to improve the standing of your site with the search engines.

SEO Benchmarking

Where are the search engine optimisation (SEO) opportunities for improving traffic and conversions from your website?

Find out through SEO keyword analysis, competitor analysis and analytics by Hit Search to discover your strengths, weaknesses and opportunities. Every aspect of your online presence will go under the Hit Search microscope to find the SEO opportunities that are out there to improve your online performance.

SEO On-Site Improvements

What changes to your site are required to make the most of the SEO opportunities revealed in your benchmarking report?

Hit Search will look at all aspects of your site from the page titles and site content through to the website design to make the search engine optimisation changes required to improve your sites search engine performance. This is on-site search engine optimisation

SEO Off-Site improvements

Sometimes there's just as much search engine optimisation work required off site as on it....

  • Improving the quality and number of links coming into your site WILL improve your search engine rankings.
  • Become part of the Social Media revolution.
  • Positive press stories will improve both your reputation and rankings.

Hit Search will run your search engine optimisation campaign both on-site and off-site to ensure your website is optimised to its full potential to achieve the best rankings on all the major search engines

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